The Mall Deli

Social Media Proposal

The Mall Deli is an icon in Pittsburg, Kansas. You can’t think of Pittsburg without thinking of The Mall Deli. More than just a restaurant, it’s a place where you feel at home and cared for and happy. It has a soul all its own. As Pittsburg grows and changes, The Mall Deli can take its game to the next level with a social media presence that is as engaging and lively as the place itself.

Here’s how we do it:

(First, let’s get the money part out of the way. Everything proposed below would be included in a $400/month package.)

Photography and Video

The Deli already has a strong audience on Facebook. Now it’s time to put on a show. Through a regular series of compelling photographs and videos, we can help tell the story and share the spirit of The Deli. We’re talking photos of the products, the space, the team, the guests, etc. Strong visuals can draw in an audience in a way that words alone cannot, and we live in a hyper-visual world. Let’s bring The Deli to life in this way.

Instagram

Instagram is essential for today’s small businesses. Not only does it allow you to show off the goods through images and video, you can use creative imagery and entertaining Reels to create an online personality that attract current and future guests. Being on Instagram also allows you to interact and engage with other small businesses and be part of the broader Pittsburg digital community. And, honestly, being on Instagram is a great way to show you’re in touch and hip. :)

Customer Service

One of the main benefits of having a dedicated social media manager is being able to keep up with customer engagement on social. That could be replying to comments, answering direct messages, or even just sharing positive reviews. It’s a subtle, but important part of any social media presence.

Have Fun

If there’s one thing I believe firmly about being on social media, it’s that most people want to have a good time. Sure, there are people who like to complain and share negative stuff, but my experience in this field has shown that the vast majority of people are hungry for positive, fun content. The Mall Deli is a fun place. From Crackers and Creamy to the Andes mints by the register, there are so many fun touches that people love. Social media allows you the opportunity to bring that fun to the digital world.

Ok, I’ll leave it there and let you digest.

Honestly, I know this sounds a bit like a sales pitch, but at my core my mission is to help Pittsburg businesses be the best they can be. I see an opportunity for The Mall Deli to improve its social media game, and I’d love to help if possible. No pressure at all, of course!

If you’re interested in talking about this, give me a call/text at 620-704-1903 or email bcharlesdalton@gmail.com.

Thanks so much for your time!